“We have a small team of five in-house staff and eight contractors,” says Allen.
When onboarding new employees, libraries also accelerate the learning curve by providing everything that they need to know about Armor and its branding. Allen estimates that using Creative Cloud Libraries saves three to five hours per project.
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Libraries improve collaboration because designers don’t need to worry about sending bloated zip files to coworkers or keeping track of the latest logos for a project. The design team also creates libraries for specific projects, such as new product announcements, to collect all necessary assets in one location. The response across the company has been overwhelmingly positive. The brand library is then shared across the company so that teams always have access to the correct branding, whether they’re working on a blog, event banner, or internal newsletter.
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Allen can set administrative rights, limiting who can add, delete, or download assets in the library to maintain central control over the assets. The Armor design team uses Adobe Creative Cloud Libraries to create visual brand guidelines, collecting approved colors, logos, and other images in one location. “We want to have consistency to elevate our brand and raise our profile over other security companies.” “When looking at branding, it’s important for me that it reads well across all channels, from tiny social media icons to big banners in event spaces,” says Allen. One of the first jobs for Allen was to oversee Armor’s new brand design. With a focus on strong design, Allen and the rest of the Armor creative team use Adobe Creative Cloud for teams to find new ways to make cybersecurity understandable and exciting for customers. Known for its powerful cloud security offering, one challenge for Armor comes in explaining the technology behind its offer and how it stands apart from the competition. Armor is a leader in cybersecurity - a topic that is top of mind for many organizations in the digital age. This type of proactive, design-led thinking helped Allen advance to the role of Creative Director and Demand Generation in just three years. That’s why it’s so important for any company to invest in good design and branding.” “I wanted them to understand how design can really affect what customers think about a company and how willing customers are to stick around and learn more about our products. “Shortly after joining Armor, I sat down with leadership to walk them through examples of good and bad design,” says Allen. When Marci Allen joined Armor as the Senior Graphic Designer, her first priority was to make sure that design had a seat at the table.
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